P.H.P.O. ECOMMERCE WEB DESIGN If you have ever dreamed of creating you own business, now is the perfect time. The small business is thriving, as the web is giving people an equal level to generate wealth for themselves. If you are in a niche market, an online store store is perfect as a part time business. At just £50 for an online presence with PHPO, that is the same price as a credit card sized ad in the Yellow Pages for a week. With ultra-mobile PCs being equivalent to Laptops of two years ago, an online local website is essential for todays modern era. People can now search for local builders while on the bus, purchase bedroom furniture while on the beach and so on. Places like Brighton Beach with Wi-fi hotspots are the dawn of a new era and expand the lateral horizons of wealth creation for small businesses. The great thing about the web is it provides an vast audience, so you can specialise much more, yet still have a viable market. So a small business can continue targeting an ever more precise niche. With PHPOs cheap ecommerce web design you will gain a genuine competitve advantage. Having a website is just the beginning; you need to attract an audience too. There are marketing techniques available to achieve a Google page rank at number one, without breaking the bank. If you dont have D.F.S. bottomless pockets to advertise yet another sale! then traditional, small scale marketing tools like Google Adwords and press releases can help kick start your marketing efforts. You will need links to your web from respected sources. Web pages with Google PageRank's of 4 and above will get you in Google's index with a positive start. That is where we PHPO come into play, email us for a free report on how to improve your ranking. PHPO research section enables you to gain the best out of Google adwords and improve your page rank. Viral marketing is something, that by its nature, spreads on its own through a population. You pass it on to one person and they feel compelled to pass it on to others. Your website needs to offer an intrinsic gift or offer that is unique. Web sites that have done this have found more people link back to them (thus increasing there page ranking) and achieving more visitors. The idea is to make it funny, contemporary and different. This web promotion excercise can be in the form of emails containing jokes; or secret snippits of information that is lost on the web. Accessibility PHPO adheres to the accessibility test in all of its web sites. Web3 compliance simply means that your whole website is readable to search engines. Our most recent client GB car seat covers fully adheres to Web3 compliance. Accessibility appears in many guises; affordabilty is a key word when it comes to promotiing your buiness. Many a sales call a business takes ties up valuable time and swallows advertising budgets. That is why we advertise our prices so you can make an informed decision on how much money you will save. Logo design is just £5. To emphisise focus on your website or business PHPO offer everything from promotional universal remote controls; to embroidered towels for hotels; at a price that are inclusive to all. Free Pictures Everyone has heard the saying a picture tells a thousand words. When it comes to ecommerce sites that is exactly right. Too many web sites have a small image and no option to view a larger image of what they are purchasing unlike PHPOs websites. Click here to receive 170 free pictures now Not many people know Ebay is owned by Paypal. So when you think you pay once (list an item), you effectively pay twice (paypal fees). Using PHPO to produce a website for you that is search engine optimised, with subliminal links, to enhance your search engine ranking offers a `best fit` ecommerce solution for your needs. Our £75.00 7 page ecommerce solution includes all of your hosting costs, domain name and your products for a one-off fee. Apply now by going to our shop. Web 2.0 Marketing Techniques Which marketing approach works best, traditional methods or New school techniques. If you are paying for banner advertising rather than exchanging you will find the DIY cost is around £250 - £500 with agencies charging £2500 upwards. Sucess rating 5/10. The modern form of this being viral marketing. Videos are de-rigeur all you need is time and imagination. Agency costs will set you back anything from £10,000 upwards compared to DIY which is literally nothing and the sucess rating is 6/10. Another idea is podcasting, the software is free, distribution is normally free and getting a lot more simplistic with services like jellycast.com all you need is good execution. Sucess rating 7/10. Directories in the world web web The days of free link exchanges are waning and they need to be relecant to your content. Its no good linking to a baby website if you are a builders merchant. There is commercial alternatives like www.linkexchanged.com that charge around £5 a month. Sucess 4/10. Street teaming is the new alternative whereby active forum users and established community members that you can encourage to promote your site. There are numerous ingenious ways to recruit them and it need not cost the earth. For example if you are promoting car accessories like www.gbcarseatcovers.com then forums like www.cruisemidlands.com is where you need to start posting links to your website and recruiting people in. Sucess 7/10. Why not joining one of the big web directories; Yahoo!, MSN or the Open Directory Project. Entry is usually free but never guaranteed. Fast track listings will cost you. Agencies will charge £500 upwards whereas DIY will be around £50 upwards for search engine optimisation, to achieve Google page number one. Sucess 8/10. Try PHPO at only £37. Guerilla tactics are ideal for edgy brands. Stickering stunts, smart mobs and other, imaginitive leftfield advertising ideas get the guerilla label. Sucess rating 6/10 with average DIY costs from £50 upwards (printing material or texting costs). Competitions and email marketing are another cheap and chearful way of enhancing brand awareness. Make sure you do not illegally spam people though. Community building has taken over from these with the emergence of MySpace etc. But sucess depends on good content. Sucess rating 7/10. Inside View: Paul Wroe of Bradford Web Design PHPO is an independant business, that launched in 2005. PHPO stands for Presentable Hosting Portable Office, its name derived partly from php, scripting for websites. We offer solutions to business who are looking for web presence at the right price. With degree qualified staff, starting off designing games back in 1986 for the Sinclair 48k Spectrum, we have 20 years experience in the field. PHPO aims to provide a comprehensive range of website design, hosting and marketing services to startups, SMEs, corporate clients, and as an outsourcing option for other website design firms. We ensure that each website we build maximises its aesthetic appeal and functionality and allows for seamless navigation of content. We are a registered member of the Small Medium Enterprise SMEguild and Adsense Professionals. PHPO will conduct its business fairly, impartially, in an ethical and appropriate manner, in accordance with the business values, and in full compliance with all UK laws and regulations. Since we offer website design, hosting and marketing services, our relationships with clients are often longer term and our interests are in line with theirs. We provide a rapid turnaround backed up with good value for money; and ensure our websites are search friendly and accessible. We always assign a dedicated project manager to each client, and provide full after sales support and a 100 per cent satisfaction guarantee. Were an ambitious and rapidly expanding web design agency. I dont see any big changes in 2008. I do think consumers are becoming a more savvy when it comes to advertising. And so advertising will have to adapt to the more sophisticated audience to stay relevant. With Google in Beta testing mode of there Cost-Per-Action (CPA) which delivers risk-free, truly measurable results. CPA sits at the other end of the Google Adwords spectrum, once a user clicks on the ad they has to perform a pre specified action, such as making a purchase on an advertisers website. For consumers who complete there purchases over the phone PHPO traceable couponing is what is needed. This drives on-line and off-line traffic by issuing and redeeming vouchers through our ecommerce sites or over the phone. If we could remove one thing from the internet, it would be something slightly more "ethereal": the uncertainty or worry about who could potentially be acessing our data we now transmit to the internet and hold online. Achieve better eCommerce web site sucess with our competition To ensure your buiness keeps an eye on the costs every month we will be running a draw to win Sage accounting software. Simply email an enquiry or question to us and your name will go into the draw. We ensure our websites and promotional gifts are affordable to ensure your marketing budget goes further and with this great offer ENQUIRE NOW!!!! Winners announced on PHPOs website at the end of every month. Focus on web site illustration design Nearly every site has some sort of imagery associated with it these days, and this is typically done with photography. Why? illustrations cost money, and it takes time to create them. But if you roam the web and check out the illustratives sites, you`ll soon find out they up to their cost in terms of visual effectiveness and overall value. Wether its cheeky charachters who educate young visitors, illustrations create atmosphere and invite you in. They also make you more likely to click round a site. At PHPO we integrate illustrator with Photoshop to create a truely unique feel to the way visitors view and respond to your site. At our prices who needs stock photos anymore! . . . . . Negative Search Engine Optimisation (SEO) Google`s Matt Cutts has recently confirmed that it is theoretically possible that your competitors can damage your search engine rankings. But how???? Lets analyse this a bit further. If your competitors point many sites to yours but use irrelevant spam-like keywords, this will damage your site. Search engines look at patterns of link growth and the type of sites that link to you. So if the signiture of link growth and type looked like that of a spammer you could be penalised. If you are concerned by this we can analyse who is linking to you and review their content. Advertisement Tracking beyond Google Analytics How do you know what advertising campaigns are working best for you. Google analytics is great to track and measure rersponse rates, but there rest not as good. PHPOs corporate websites enable you to link differing coupon codes to a plethora of sites. In turn you can track your ad campaigns far better to pre-determine the ones that generate results. Better Performance on Google Typically sites with a UK country code top-level domain (ccTLD) hosted in the UK and with the majority of backlinks from the UK, will perform better on Googles UK site. The percentage of search engine queries that are made up of two words is 28.91%, according to OneStat recently. 27.85 per cent are three-word phrases and 11.43 per cent are just one word. So it pays on Google Adwords programs to use phrases rather than single keywords for pay per click.